When people seek financial knowledge they are actually looking for actionable steps such as purchasing a financial product or service. People are not searching for information for the sake of entertainment. They are doing so because they want to learn how they can improve their lives and what steps they can take to do so at that time. In a perfect world we’d love to see more proactive attempts but that only happens to those who become more self aware of their true inner motivations.

As I continue down this path, it is reaffirmed that after all the financial education from financial institutions and non-profits, people still rely on search engines to find relevant financial information to make decisions. The results however are search engine optimized, advertised and mostly unverifiable links. This causes a delay in action-taking.

There is a way to connect financial education with financial information that support millennial generation’s need for just-in-time financial decision.

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