After 107 days on the road, the Phroogal team completed an epic journey that continued on the mission to break the social taboo and empower a generation through financial knowledge. We began our road trip with an event in my hometown of Elizabeth, NJ that was attended by over 210 people and our final event in San Diego was attended by 264 people.
I’ve often stated that if we can get a dozen people to a financial education event we’re on the right track but if we can dozens of people (in this case hundreds) into a financial wellness event, we are definitely on to something great.
An idea is just an idea.
But an idea that’s executed can be life changing.
A few years ago, I had an idea for a road trip. I wanted to go around the country motivating people on financial education. I understood at the time that people knew the importance of personal finance but also chose not to make time to enhancing one’s money skills.
That’s because money is a social status and indicating to anyone you may not know how to handle money is a social faux pas. The reality is that we learn our money habits from our family, friends and coworkers. You might not be openly talking about your finances, but you are nonverbally communicating by the clothes you wear, the car you drive, vacations you take and the priorities you place in life.